Wednesday, May 16, 2007

McCartney’s Presence


Music makes it presence felt everyday, anywhere, anytime. And the Beatles, more than 30 years after they parted ways continue to affect and influence the music industry.

Paul McCartney becomes the final Beatle to enter the digital domain. John, George and Ringo have done it ahead of him. His early work after the Beatles’ break-up, from his first solo album “McCartney” released in 1970 to his 2005 Grammy nominated “Chaos and Creation in the Backyard” will soon be available on-line. Target date is May 22, according to an announcement from Apple.

But he is the first artist to sign an arrangement with Hear Music, a new label formed by Starbucks Entertainment and the world-acclaimed Concord Music Group.

Howard Schultz, Starbucks Chairman, confirmed this “scoop” during the company's annual meeting last March.

This new partnership marks the end of Sir Paul’s over 40 years relationship with Capitol Records.

During a live video feed from London to Seattle, McCartney said he was recording new songs for a new album, entitled “Memory Almost Full” scheduled to be released in early June.

He said, “For me, the great thing is the commitment and the passion and the love of music, which as an artist is good to see. It's a new world now and people are thinking of new ways to reach the people, and that's always been my aim.”

With this new relationship, McCartney will be reaching out and making his presence felt to a whole new generation of music enthusiasts who enjoy their Mocha Frappucinos while listening to Paul McCartney!

That’s presence in thousands of stores across 29 countries including the Starbucks outlet located at the corner of Rufino Street and Legazpi Street, Makati City. That is just a few meters away from where Chief and I live.

You probably guessed it. Am a Beatle’s fan.

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