Just what is digital marketing? That question was answered today at the first-ever Internet and Mobile Marketing Conference held at the Hotel Inter in Makati City.
It was a full-packed venue at the Grand Ballroom of the hotel Nearly 400 plus attendees. And people say that the organizers under estimated participation. They had expected only 200 but around 400 showed up and joined the conference.
The first day had presentations from Tom Sipple of Yahoo, whch I found most interesting of all. He had described how Sony Ericsson had partnered with Yahoo for it's on-line campaign. Being a Sony Ericsson user all my life, I have an established biased for this brand. Nothing wrong with Nokia or Samsung. But for me, Sony Ericsson enjoys a stronger communication presence for me. He also cited numerous other examples like Sheraton, Accenture and even Jollibee.
Most interesting example was from KFC Taiwan.
The presentation of Matec Villanueva on "Digital Brand Experince" was okey, but was really skewed for advertising, given her experience at McCann and Publicis. She only cited a couple of "digital examples" like Nescafe.
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