79 million watched

Like many other Filipinos, I was tuned in online eagerly awaiting the results of the US elections last Friday, 05 November 2008. Incidentally, that was also a significant day for Chief and myself.

Like many other Filipinos, I was tuned in online eagerly awaiting the results of the US elections last Friday, 05 November 2008. Incidentally, that was also a significant day for Chief and myself. We had a dinner date at Le Maison, Greenbelt 5.

When I came to work that Friday morning, the TV was tuned in to CNN.

According to Nielsen, in a story by Michael Learmonth
published in Ad Age, cable news led the regular broadcast networks in keeping audience informed about the election. Even both Colbert and Stewart appeared in a joint program on election date (which we caught a reply last night).

Research showed that on that day, CNN had an average of 13.1 million viewers. Those numbers are just slightly ahead of more ABC which had 13.2 million. I wish I had data to share between kapuso and kapamilya.

Nearly 79 million people eagerly awaited the winner between Obama and McCain. According to Nielsen, these numbers are much much higher than four years ago (59 million), when Bush “won” his second term over John Kerry.

Am sure millions more watched Sarah Palin and Tina Fey's presence at "Saturday Night Live." Research shows that both pushed the program's ratings. I won't be surprised if Sarah Palin made her presence felt again on NBC’s “Saturday Night Live" or even, "The Colbert Report" as part of her next political campaign?